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80% of profits from student-made game go to restore the wetlands on the school's campus

Constant Contact for voice and text.

Weekly 8.13

In three years, The Guild, a homemade comedy series about gamers playing a World of Warcraft-like virtual role-playing game, has gone from cute one-off to full-fledged phenomenon. The show's run so far has garnered an estimated 65 million views, and has even spawned its own comic book.

weekly 9.2

Weekly 9.30

INSIDE OUT is a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work. Everyone is challenged to use black and white photographic portraits to discover, reveal and share the untold stories and images of people around the world. These digitally uploaded images will be made into posters and sent back to the project's co-creators for them to exhibit in their own communities. People can participate as an individual or in a group; posters can be placed anywhere, from a solitary image in an office window to a wall of portraits on an abandoned building or a full stadium. These exhibitions will be documented, archived and viewable virtually.

Data mining in World of Warcraft (sample of 14,400) shows that players fall into different "cliques" of highly predictable (80% accuracy) behavior based on the sort of achievements and activities they like to pursue. The researchers indicate that these lessons could be applied to online retailing as well. Also confirms my suspicion that there are more lessons to learn in these virtual environments than people want to give them credit for.

New service mashes up Google Maps + YouTube to create local video feeds.

talks about building a brand relationship over time with kids online